Home – Practical German and European market entry coordination for pet brands.

TIERCONNECT · ENGLISH

Your partner for developing the German pet market.

You bring your products and ambitions. TierConnect plans and coordinates your German market entry—from entry planning and buyer development to local execution and commercial follow-up.

Discuss your German market plans →

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ONE CONTACT. PHASED DELIVERY.

Turn your international ambitions into an actionable project.

We turn your requirements into an action plan, organise project-specific personnel and professional service providers in Germany, and follow through on tasks and opportunities. You approve key decisions on budgets, prices and contracts; we coordinate execution, feedback and next steps.

Start with a clearly defined phase and expand your investment as market feedback develops. Each phase has agreed deliverables, timing, budget and responsibilities.

01 / MARKET ENTRY PLANNING

Define your products, buyers and route to market.

Give your initial investment a clear direction.

Product & Channel Planning

Identify the priorities for your launch based on your products and goals.

Review products, positioning, supply terms and budget.
Recommend initial products and target buyer profiles.
Develop channel and pricing hypotheses for validation.
Prepare an action checklist for imports, documentation and professional advisers.
Define an action plan, milestones and execution budget.

02 / BUYER DEVELOPMENT & MARKET LAUNCH

From a target list to real commercial conversations.

Contact an agreed buyer segment, document responses and qualify interest.

Buyer Research & Outreach

Identify relevant business opportunities for your products and chosen channels.

Research and prioritise retailers, distributors or other business buyers.
Prepare brand-approved localised introductions and product materials.
Contact the agreed list, record responses and qualify interest.
Coordinate samples, interested meetings, exhibitions and business visits.

Sample Dispatch & Follow-up

Keep sample movements and subsequent feedback traceable.

Receive and check agreed batches of samples.
Coordinate packing and dispatch to approved recipients.
Follow up on delivery, product feedback and requests for further information.
Maintain dispatch and response records.

03 / LOCAL EXECUTION & COMMERCIAL FOLLOW-UP

Keep the first conversation moving towards the next step.

Arrange local personnel for the project and work towards clearly defined tasks.

Trade Fairs & Small Brand Events

Connect preparation, on-site support and follow-up.

Liaise with organisers and track documents, badges and deadlines.
Coordinate samples, printed materials and product displays.
Arrange agreed reception and business communication support on site.
Record conversations, product questions and interested contacts.
Coordinate confirmed meetings and small brand showcase activities.

Opportunity & Trial-order Follow-up

Develop existing interest and help your brand decide what comes next.

Send brand-approved introductions and product information.
Follow up on sample feedback, product questions and quotation requests.
Coordinate trial-order discussions and subsequent meetings.
Maintain contact records, open tasks and next actions.

IMPORT & BUSINESS SETUP

Give market development a practical foundation.

Following product review and agreement, TierConnect can act as a Germany-based importer for selected pet products.

German Importer Services & Import Execution

Confirm products, documentation and responsibilities before proceeding with import arrangements.

Review proposed products and available documents.
Agree the importer role, traceability information and product records.
Coordinate logistics, customs service providers and shipment preparation.
Establish arrangements for product enquiries, complaints and corrective action.

Business, Tax & Legal Coordination

Keep documents and communication moving.

Organise documentation, appointments and administrative tasks.
Liaise with appointed tax advisers, lawyers and specialist service providers.
Follow up on replies and maintain responsibility and progress trackers.

Tax, legal and specialist compliance advice is provided by the relevant professionals. The scope and responsibilities of importer services must be agreed before the project begins.

WORKING TOGETHER

Briefing → Proposal → Execution → Review

Complete one clear phase, then use the feedback to decide the next step.

You provide: accurate product information, samples, supply terms, budget and timely decisions.
We deliver: an action plan, coordinated execution, progress records and recommendations.
External personnel, professional advisers, transport, taxes and event costs are identified in the proposal.
Partnerships, purchases and sales depend on buyers and market response; we are accountable for the agreed work and transparent progress.

CONTACT TIERCONNECT

Start with your products and ambitions.

Send us your product category, current stage, German market goals and intended timeline.

qing.ji@tierconnect.de

About us

TierConnect coordinates German market entry and development for Chinese pet brands. We bring planning, project-specific local execution in Germany and commercial follow-up together through one clear point of contact.